UNDER ARMOUR FIESTA
Innovative signature soccer cleats for Antony
Sports Brand Revenue Ranking
4th
Revenue From Soccer
N/A
As the 4th largest sports brand in the world
Under Armour is MISSING OPPORTUNITIES to elevate their game
ANTONY
Full Name: Antony Matheus Dos Santos
Place of Birth: Osasco, Sao Paulo, Brazil
Birth: 24th February 2000
Height: 174cm (5ft 9In)
Weight: 63kg (139lbs)
Preferred Foot: Left
Current Number: 21
Current Team: Manchester United
Current Position: Right Winger (RW)
Market Value
$75m
Worldwide Rank
23rd
Position Rank
3rd
Antony was one of the biggest purchase for Manchester United in 2022 to rebuild.
Under Armour should invest on NEW POTENTIALS to build their brand story around soccer.
Playstyle
AGILE
SPEEDY
LIGHT
Puma Future Series
Current Footwear
The cleats that Antony currently wears are built for LIGHT WEIGHT and SPEED.
Also, all of the cleats have distinctive MICRO TEXTURE around the quarter area to control the ball
Biomechanics
Antony’s STANCE and force is all focused towards THE BALL OF HIS FEET.
By having his heel up consistently, his movement becomes QUICKER and DYNAMIC
Having HEAVY HEEL contact for any soccer players would be CRUCIAL DAMAGE due to all the force and momentum moving into the plantar fasciitis and achilles.
Antony uses the MEDIAL SIDE OF HIS FEET often to have more PRECISION and control of the ball when he kicks the ball. Especially he uses it in order to CURVE THE BALL which is his specialty.
Antony's priority is to have
PRECISE CONTROL OF THE BALL WITH SPEED
also use
MEDIAL PART OF HIS FEET TO CURVE THE BALL
Moodboard
Inspiration
BRANDING AND CHARACTERISTIC
GRADIENT AND TEXTURE
Design Progress
Carbon Nanotube Fabric
Innovative fabric that contracts and expands to keep the temperature consistent
3D Print Overlay
3D filament prints are less elastic and durable compared to fabrics which allows the cleats to consistently be attached on the heel
2DPA - 1
Innovative plastic invented in MIT that is stronger and lighter than metal. For soccer cleats, reducing light is crucial for speed
Exploded View
Tape Drawing Process
Tape drawing on top of a vacuum formed last
Cut it down to sections of parts to see the interaction between each parts
Outsole
Synthetic Mesh Upper
Logo Pull Tap
3D Heel Counter Support
Auto Lace Knit Mesh
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Combining all the structure in one form to see what's off such as the outsole being a little bit small or the laces requiring to be a lot thinner.
Tape Drawing Layout
Footwear Parts Layout/Laser Cutting File
Prototyping
Figuring out what works and what could get better. The eyelet and the 3D heel counter didn't blend in well.
Using materials to represent a concept. A bright material shining through the wholes felt appropriate to strength the design.
Final Prototype Model
