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Spikes has always been consistent which means that it can be changed.
Also, they are visually striking. I was exploring how Reebok could tackle this concept.

Reevisualizing Spikes

During the pre-season in Adidas internship, I explored different visuals and categories to suggest new ideas for the team. Many explorations where done by bringing the archive back to current century.

Exploration Sketches in Adidas

While I was doing my military service, I spent my free time to draw my designs and ideas.
I never wanted to lose the habit of designing and sketching.

Sketches during my Military Service

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