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Footwear Brand handmade with Korean craftsmanship and genuine material
GONG.YAE
I BELIEVE THAT...
CULTURES FABRICATE SOULS INTO A BRAND
WE CAN SEE THAT BY THE...
Brands collaborating with cultures have been well known.
However, no one had that identity as a brand
AMALGAMATION OF CULTURE
BECAUSE OF...
People who seek to intertwine themselves with multiple culture to expand themselves
CULTURAL SEEKERS
WHAT IF THE CULTURE IS THE BRAND?
BY USING
CRAFTSMANSHIP
JISEUNG
Technique that builds different purpose to it's original material without adhesive
MATERIAL
HANJI
Ancestorial paper that has been used for diverse field and long lasting
HOW WOULD KOREAN CRAFTSMANSHIP AND MATERIAL IMPACT
CURRENT FOOTWEAR CRAFTSMANSHIP?
Reebok ATR Chill
75$
CURRENT CRAFTSMANSHIP
There are so many parts that are assembled without pure intention and solidly for mass production
PRODUCING...
LANDFILL
Non-recyclable footwear keeps piling up causing more waste
MANUFACTURERS
The long and environmentally heavy process causes damage to the world
IMPACT IS DATALIZED WITH
AND SHOWS THAT...
LANDFILL & MANUFACTURERS IS
90%
OF THE FUNCITONAL UNIT
LANDFILL & MANUFACTURERS CAN IMPACT
200,000 TONS OF CO2e
IN KOREA EVERY YEAR
200,000 TONS OF CO2e
=
5 MILLION MILES OF GASOLINE CAR TRAVELED
HOW WOULD
CRAFTSMANSHIP
JISEUNG
Technique that builds different purpose to it's original material without adhesive
MATERIAL
HANJI
Ancestorial paper that has been used for diverse field and long lasting
IMPACT CURRENT FOOTWEAR INDUSTRY?
REDUCE 40,000 TONS OF CO2e IN A YEAR
=
1 MILLION MILES OF GASOLINE CAR TRAVELED
HOW WOULD IT IMPACT VISUALLY?
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NEW TRADITIONAL SILHOUETTE
Bringing traditional yet unique silhouette to the ancestorial footwear was the key to this design
NEW TRADITIONAL MATERIALS
Traditional materials innovated to be more flexible and durable
Hanji Leather
Crepe sole
Hanji Yarn
BINDED WITH CULTURE
The upper and the sole both have Hanji weaved around the perimeter. Then those would be connected by extra threads around it
VARIETY OF THE CULTURE
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