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Reebok Newtro Basketball
Classic silhouette and details fused with modern approach that pushes branding
CLASSIC
Bridge the GAP
Designing a new category of footwear that brings the classic and modern identity together for people to rock on street with performance
MODERN
Like the PRIME TIME
Expressive movement that visually strikes people's heart.
One momentum that drives the story of the shoes.
Expanding with Purpose
Array the MOTION
Unexpected visual of the brand yet people can read the brand's language
Inspired by Road Premier Modern which feels classic yet modern.
Traditional details in Untraditional Movement
Tongue arraying medial, Reebok written on a oval not a rectangular shape.
Resembles traditional branding yet feels new
Identity on Traction
Traction that has bold story with branding yet performing with details.
Reebok Club C 85 has best traditional yet effective traction which tell traditional story with a bit of twist on the new design.
SS27 Trend Setters
Classic turning into new vibe with new sets of tones that are set to trend in SS27
Pushing the traditional and iconic color of Reebok into the future.
The classic boundary between masculine and feminin.
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