NIKE
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INTO THE SPIDERVERSE
This is not a shoe
This is a Miles Morales Spidey suit that you can wear
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Nike
Nike explores crazy features visually and physically. Approaching this collaboration with Nike made sense to push the concept further.
Into The Spider Verse
Into The Spider Verse was one of the most successful movie due to it's attention to details. These details can strengthen the collaboration of the footwear.
Nike - Adapt Auto Max
This project was based on Adapt Auto Max since this footwear shows Nike's adaptation of retro and futurism together while adding innovative essence on top of it.
Nike - Adapt Auto Max Dissection
Miles Morales Suit Dissection
Design Theme
THIS IS A MILES MORALES SPIDERMAN SUIT
Collaboration - Side View
Collaboration - Side View
Collaboration - Bottom View
Miles Morales' Suit Texture Substance
In order to have almost identical mesh of the suit. Substance Designer was a key software since the software allows the user to make their own texture shapes.
Miles Morale's Suit Logo
Instead of the Nike Auto Max logo, implementing Miles' suit logo was a key feature because this shoe is based on Miles' suit. This shoe will give a feel that you are wearing Mile Morale's Suit.
Frame Rate
Frame Rate was one of the biggest feature in the movie that stood out from Miles. Since he was moving in 12 fps. However, as time went by, he was smooth like everyone else in 24 fps. This was showcased in the laces because auto lacing system is the biggest feature of the shoes.
Graphic Textured Element
Into The Spider Verse took influences from the original comic book. Circles were used to describe the shade in the movie. How outsole blends to the top also has a element of shades around the surface.
Shoulder Pad
The big vibrant red on the shoulder is a feature in suit that stands out. Something like this that stood out so much had to be blended in well. The structure at the back that connects the midsole to the heel felt like a perfect spot to have a bold shoulder pad.
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Faded Spray Paint
Miles Morales love graffiti and art. That part of his persona was put into the design of his suit. The red part of his suits are solid with faded spray paint on the edges.
Miles Morales Spiderman Suit Eyes
Adding the eye at the bottom gives a sneaky feel to the user. Also, having a pair makes a face that makes the design stronger. The eye also alters the shape for the outsole.
Spiderweb
As a Spiderman, web is crucial. Web allows Miles to hold on to a surface and pull into it. This pull tab would allow the user to pull themselves into the shoe to wear it.
Web Shooter
Miles Morales uses web shooters to shoot his webs. This is a necessity as a Spiderman. For Nike Adapt Auto Max, the plus and minus buttons were necessary to adjust the laces. Both of the qualities requiring necessary features felt like a perfect match.
Spidey Sense
As a Spiderman, spider sense is a skill unique skill asset that is unique about Spiderman. Air Max was also Nike's unique asset when it came out and they still use it to show their identity. These two felt similar as in iconic feature of their own.
